The Squeaky Horn

| The Squeaky Horn| Assignment A| Company Overview The Squeaky Horn is a musical instrument repair store which specialized in all major and minor repairs for band and orchestra instruments. Over the past ten year, The Squeaky Horn has established a great customer relationship with the music professionals from all over the country, and has been operated in a relatively less competitive environment as there were no many similar stores in the town.However, as the new store Best Instrument Repair opened across the town recently, the Squeaky Horn faced a lot pressure on lowering the price for minor repairs in competing with the new price that the Best Instrument Repair offers for the similar services. Eugene Decker, one of the three owners of The Squeaky Horn, was trying to figure out the reason for losing $50745 in their planned profit from the actual operating results, with the information that the store has been going through significant changes within the year.In order to explain the change in profit, it is necessary to have a good understanding of the musical instrument repair industry from both macroeconomic and microeconomic aspects first. Industry Background Macroeconomic Analysis Canadian GDP has been showing an increase trend from 2001 to 2010 as showed in Appendix 1, even though between 2008 and 2009, GDP had a negative growth rate of 2. 8%, the 3. 3% of increase in GDP at 2010 pull up the figure again to make an overall increase trend. Because of the significant increase in GDP over the past decade, consumers have more money spend on entertainment and education.Thus, more people tend to go to watch art shows and learn to play musical instruments. If looking at Appendix 2, the first chart shows clearly that the average household spends more money in entertainment outside home in 2003 than 1998. For example, people spend $20 more on performing arts on average per year. It implies that an increasing number of people will go listen to a concert, which stimul ates performers to keep a peak condition of their instruments for better performances. The musical nstrument repair industry therefore, attracts more repair jobs and technicians in order to satisfy the increasing demand on musical instrument repairs. The average Canadian music technician’s salary is $48,000, which is $9,000 higher than the other instrument repair technician’s as showed in the Appendix 3. Beside the facts that music technicians needs spend a lot of time work on the music repair certificate in order to perform their jobs, $9,000 difference in salary makes the musical technician jobs more attractive than others. As a result, the musical instrument repair industry is competitive.At the last, the industry is also affected by researcher’s studies. According to a cross-sectional study of Canadian school children, E. Glenn Schellenberg (2006) as referred in Appendix 4, kids who play musical instrument perform better in both cognitive tasks and general i ntelligence tests. Therefore, more parents would like to have their kids learn one of the musical instruments in order to explore the kids’ IQ potential. As a result, the musical instruments repair business is much more prosperous than before. Microeconomic Analysis The musical instrument repair industry is competitive.As a pure repair store, The Squeaky Horn faces competition not only in its own town, but also across the province. Because musical instruments are fragile, long distance travel increases the possibility of instrument breaking, music professionals prefer to have their instruments repaired in the local area. Therefore, there are not so many competitions outside the province. Since a lot of musical instruments retailers and individual music technicians also provide the similar services, the overall competition The Squeaky Horn is facing is heavy.Appendix 5 offers 3 of the most popular musical instrument repairs store in Ontario. The first two stores specialized in difference instruments repairs (guitar and violin); the last one is basically covering repairs and restorations for all instruments. Appendix 5 also shows the instrument repair price that another store in the industry offers. The average major repair (overhaul and refinish) is priced over $300 for band instruments (trumpet, trombone and horn) compare to The Squeaky Horn, which shows that The Squeaky Horn is cost efficient.The Squeaky Horn has various suppliers for musical instruments parts. Appendix 6 provides all the musical instruments manufacturers across Canada, and over half of the suppliers are from Ontario. Various supplier choices make The Squeaky Horn a price maker, which allow it to lower the repair price to attract more clients. The Squeaky Horn has customers all over the country. The customer line spreads from the music professionals to amateur players, from orchestra to individual household.Since the store has been operated for more than 10 years, a lot of old customer s prefer to have their instrument repaired there because of the already-established reputation. In addition, because of the musical instrument repairs need very specific skills, and technicians normally needs to obtain certain music degree and musical instrument repair certificate in order to perform their jobs, it is relatively hard to become a musical instrument repair technicians than others. As a result, the musical instrument repairs industry has a barrier to entry. There are not so many substitutes for musical instrument repairs.Since musical instruments is considered to be expensive goods, and most individuals and families can only offered one piece of the musical instrument (ex. piano), periodic repair and examination become the most popular method to keep a peak condition of their instruments. Unless the price of music instruments become so cheap that an average music player can offer to pay a new one when they found problems with the instruments, or the second hand market become so popular that the selling price of the instrument are enough for getting a new one, people will stick on instrument repair.If comparing The Squeaky Horn’s operating result with the maintenance and repair industry’s average (Appendix 7), we will find that The Squeaky Horn’s actual revenue of $664,170 is almost as twice as much of the industry average of $334,900. However, the total actual expense is $354,070 higher (calculation is provided at the end of Appendix 7), which results the overall profit fall below the industry average of $28,100 in 2008. Therefore, The Squeaky Horn is an absolute industry leader in revenue sector, but did not do well in maintaining high profitability through expenditure control. Appendix 1: GDP and GrowthBetween 2001 and 2010, GDP for all industries in the Canadian economy increased from $1,041 billion to $1,234 billion. In each year of the period, GDP growth has been positive with the exception of 2009 in which we saw a decl ine for the Canadian economy. The compound annual growth rate of GDP between 2001 and 2010 measured 1. 7%. Gross Domestic Product (GDP) and GDP Growth: 2001-2010 Canadian Economy (NAICS 11-91) GDP growth in 2001 and 2002 was much slower, with annual growth rates below the 10 year compound annual rate. However, in 2003, annual GDP growth slipped to 2. 1, corresponding with a down-turn in the United States economy.GDP growth rates went on to rebound and remained steady around 2% and 3% until 2008, when a global recession trimmed annual GDP growth to 0. 6% falling again in 2009 to an all time low of 2. 8%. In 2010, we begin to see another rebound with the GDP growth increasing to 3. 3%. Source: Statistics Canada, http://www. ic. gc. ca/eic/site/cis-sic. nsf/eng/h_00013. html Appendix 2: Consumer Demand for Entertainment Services Outside the Home In recent years, Canadians have spent more on entertainment. For their homes, demand has risen for such goods as home entertainment systems an d computers.Expenditures on these services comprised 0. 44% of the average household's overall spending budget in 2003, up from 0. 41% in 1998. This shift in preferences and growth in incomes, population and prices caused the consumer market for entertainment services to expand from $2. 3 billion in 1998 to $3. 2 billion in 2003, an increase of 41%. The chart below shows the household spending on entertainment services outside the home in 1998 and 2003, respectively. Chart 2 at the right shows the average household spending on entertainment services outside the home in both 1998 and 2003.Source: Yusu Guo and Don Little, Analytical Paper Series, Consumer Demand for Entertainment Services Outside the Home. http://publications. gc. ca/Collection/Statcan/63F0002XIE/63F0002XIE2006050. pdf Appendix 3: Comparison of Average Music Technician Salaries and Average Instrument Technicians Salaries The average salary for music technician jobs in Canada, KY is $48,000. Average music technician sa laries can vary greatly due to company, location, industry, experience and benefits. Source: http://www. simplyhired. com/a/salary/search/q-Music+Technician/l-CanadaThe average salary for instrument repair technician jobs in Canada, KY is $39,000. Average instrument repair technician salaries can vary greatly due to company, location, industry, experience and benefits. Source: http://www. simplyhired. com/a/salary/search/q-instrument+repair+Technician/l-canada Appendix 4: Study of Music and Intelligence Musicians perform better on cognitive tasks A study of 4 to 6-year olds found that musically-trained kids performed better on a test of working memory Other research indicates that musicians perform significantly better on tests of †¢ Spatial-temporal skills Math ability †¢ Reading skills †¢ Vocabulary †¢ Verbal memory †¢ Phonemic awareness Musically-trained people perform better on general intelligence tests. In a cross-sectional study of Canadian school chi ldren, E. Glenn Schellenberg (2006) found that kids who took music lessons had slightly higher IQs. The effects were general, cutting across several different intellectual abilities (e. g. , verbal, mathematical, and temporal-spatial). Music lessons were associated with abilities associated with fluid intelligence, such as †¢ Working memory †¢ Perceptual organization Processing speed They were also associated with increased verbal comprehension and better high school grades. These differences remained significant after controlling for a child’s age, nonmusical activities, family income, and parent’s education. Source: http://www. parentingscience. com/music-and-intelligence. html Appendix 5: Competitors * Folkway Music Repairs ; Restorations  · Fine Fretted Instruments Folkway Music is Canada's premier acoustic guitar shop. We specialize in the sale, repair and restoration of fine vintage, new and used guitars, mandolins, and banjos.There are always many vi ntage Gibson guitars, vintage Martin guitars, vintage Gibson mandolins, and other vintage guitars for sale in the store, as well as a large selection of new C. F Martin & Co. Guitars, Taylor Guitars, Santa Cruz Guitars, National Guitars, Larrivee Guitars, and others. C. F. Martin & Co. Authorized Warranty Repair Centre. World-wide shipping. 163 Suffolk Street West, Guelph, Ontario, Canada N1H 2J7 Source: http://www. folkwaymusic. com/ * Armenious Violins In our workshop we do any kind of instrument repairs/restorations such as crack repairs, bridge, sound post, fingerboard planning, peg fitting, etc.After all we are violin, viola, and cello makers ourselves. The following are some highlights of instrument related works. Bridge Cutting, Sound Post , Fingerboard, Nut & Saddle, Install/Improve Pegs, Neck Repairs, Bass Bar, Internal Table Patches, Various Crack repairs and Anatomic Corrections, Clean and Polish the Varnish. Locations: 903 Willowdale Ave, Toronto, Ontario, Canada, M2M 3C 2 Source: http://www. armenious-violins. com/instrument_services. html * Cosmo Music – A Music Instrument Superstore Cosmo Music operates one of the largest and most prestigious instrument repair shops in Canada.Each year hundreds of schools, students and professional musicians trust Cosmo Music to restore their instruments to like-new playing condition. In addition to customer repairs the shop also maintains a fleet of well over 10,000 rental instruments which are used by students across Ontario each year. Led by its original technician, Kevin Rohm, the shop now employs 18 technicians and specializes in all types of wind instruments, guitar and electronic repairs. Cosmo Music has made a significant investment in equipment so that its technicians have access to all of the latest and best tools and techniques to service your instrument uickly and properly – the first time! Location: 10 Via Renzo Drive, Richmond Hill ON L4S 0B6 Source: http://cosmomusic. ca/contact-us. h tml Source: http://www. heidmusic. com/PDFs/repairs. pdf Appendix 6: Suppliers Source: http://www. profilecanada. com/category. cfm? cat=3931_Musical-Instruments Appendix 7: Industry Average Source: Statistics Canada, http://www. ic. gc. ca/cis-sic/cis-sic. nsf/IDE/cis-sic811bece. html#bec1 Total Expense for the average industry = $165,800 + $137,300 = $303,100 Total Expense for the Squeaky Horn = $664,170 – $7,000 = $657,170 $657,170 – $303,100 = $354,070

Organic vs. non organic Essay

Organic vs. non organic There is a vast majority of food in our world today, when we consume this food we must stop to think about what exactly it is made of. In today’s society we are always looking for the best healthy foods that are available to us. We want good, nutritious, healthy foods so that we can live a long and healthy life. We live in a world where we have fast, cheap and processed foods all around us. Have you ever considered going a different route? Organic is a different way to eat, a way that could change the way you live your life. While all types of foods are beneficial to the body, organic and non organic foods differ in the way that they are farmed, grown, and packaged. This information can hopefully give you an insight to a better way of life. America is slowly becoming a nation of a population of obese sick people. What we are eating everyday affects our health. Foods are full of preservatives and unhealthy that people eat more junk than food. Did you know that foods are packed with preservatives, sugars and fats that make people addicted to the foods? We are always seeking the quickest cheapest foods even though they are not healthy for us just to save some time. People become overweight do so because of poor eating habits not knowing that there are consequences in doing so. There are diseases that come along with making these poor eating choices. Some of the diseases related to overweight are heart disease, high blood pressure, diabetes; breathing problems and trouble sleeping. Some people seem that we are stuck eating foods that make us overweight and obese. There are however ways to eat healthier. There are foods that are all natural, they are called organic foods. Organic foods are farmed in natural ways than non organic foods. Non organic food has to be grown very quickly to meet the consumer demand and there for is grown with chemicals that make it grow faster. Non organic farmers are allowed by the FDA to use steroids, pesticides and fertilizers in their food products. Even the soil gets contaminated with these harmful products. Non organic farmers contaminate the soil with the over use of fertilizers and pesticides and have polluted our waterways. On the other had organic farmers can use a farming method that does not harm the environment. Organic famers use the natural way in their farming systems. Organic farmers use the land that has not had any pesticides or fertilizers in the soil in the past three years. Crops are rotated from field to field instead of growing the same crop over again. There are alternative ways to eat food. There are foods that are grown all natural, they are called organic foods. When you think of organic, do you think it has to be held to a certain standard? Certain requirements have to be met for a food product to be certified organic. When a farmer grown their crop their crop differs from the way non organic foods are grown. Organic food tends to have more insect damage that non organic food because since no pesticides are being used on their crop it is harder to keep the insects from damaging the crop. Non organic food can grow at a much faster rate and have less damage done to the food because it is grown with pesticides. One of the standards to be certified organic is to be cage free. Cage free is when the animal is not confined to a cage; it is allowed to roam freely. Non organic animals are mostly in cages so they can be able to produce more food faster. Many people do not like the fact that animals are caged up and are sometimes treated badly in order to produce the food they need. When you go to the grocery store and buy a food product you should stop to see what the packaging material is made of. Most producers use recycled products to package their food products. Organic foods and non organic foods differ in the way that they do their packaging. One bad thing that comes to mind about organic food is that it can travel hundreds of miles to get to the grocery store. Non organic food can have the convenience of coming from local farmers that may not grow organic but are grown locally. Non organic food on the other hand may travel to get to the store because there are really not that many locally organic farmers. When we think about our planet we try to think of ways to be less wasteful. Organic foods try to use less wasteful materials concerning packaging their foods. Organic producers try to use recycle material and try to use eco friendly material. Non organic producers can sometimes use recycle materials but are not considerate of the waste they produce in the making of the packaging material. As where organic producers they consider every last detail to make sure they do not affect the environment as little as they can. This is a good thing because we want to make sure we do not affect our planet with all our trash we accumulate in our life time. We must eliminate the trash we leave behind in order to leave our planet clean for our children and their children. If we do not do something about the wasteful material we leave behind we might leave a big mess for our children and grand children to clean up long after we are gone. There has been much controversy about whether organic food is better than non organic food. Honestly one has to make their own personal decisions about what they choose to eat. No one can make that decision for you. Organic is less harmful to the environment and non organic has to produce such large amounts that it can be hard to do that without having some effects on the environment. Remember what we put in our body is important because we want to do whatever it takes to be as healthy as we can be in order to live longer. So if organic food is the right choice for you then you should do it in order to live a long and healthy life.

A fashionista

I think the most important lesson is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to grieve, you need repair your torn up life, or you're not perfect because you went through traumatic events in your childhood, it doesn't matter. You're held to the same standards as everyone else, even if things were tough for you. On one hand, this is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own.Everyone needs help. But really, you can't expect the world to wait for you to get better. Everyone else has tough times coming their way or things they've had to deal with before. Some have it much worse than others, but you're dealt the hand you're dealt. Have empathy and help others, but understand that pretty much nobody will cut you much of a break?and a small one if they do?if you have a hardship. You can learn on your friends and family for help, but you can't lean on th e rest of the world. You have to show strength and persevere.As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all- around. I'm still damaged in some ways, but I'm a lot stronger than others. Some parts of life are always going to be a struggle, but when you've struggled you don't get so intimidated by a challenge. I think the most important lesson is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to grieve, you need repair your torn up life, or you're not perfect cause you went through traumatic events in your childhood, it doesn't matter.You're held to the same standards as everyone else, even if things were tough for you. On one hand, this is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own. Everyone needs help. But really, you can't expect the world to wait for you to get better. Everyone else has tough ti mes coming their way or things they've had to deal with before. Some have it much worse than others, but you're dealt the hand you're dealt. Have empathy and help others, but understand that pretty much nobody will cut you much of a break?and a small one if they do?if you have a hardship.You can learn on your friends and family for help, but you can't lean on the rest of the world. You have to show strength and persevere. As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all-around. I'm still damaged in some ways, but I'm a lot stronger than others. Some parts of life are always going to be a struggle, but when you've struggled you don't get so intimidated by a challenge. I think the most important Essen is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack.If you have to grieve, you need repair your torn up life, or you're not perfect because you went through traumatic event s in your childhood, it doesn't matter. You're held to the same standards as everyone else, even if things were tough for you. On one hand, this is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own. Everyone needs help. But really, you can't expect the world to wait for you to get better. Everyone else has tough times coming their way or things they've had to deal with before.Some have it much worse than others, but you're dealt the hand you're dealt. Have empathy and help others, but understand that pretty much nobody will cut you much of a break?and a small one if they do?if you have a hardship. You can learn on your friends and family for help, but you can't lean on the rest of the world. You have to show strength and persevere. As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all-around. I'm still damaged in some ways, but I'm a lot stronger than others.Some parts of life are alway s going to be a struggle, but when you've struggled you don't get so intimidated by a challenge. I think the most important lesson is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to they've had to deal with before. Some have it much worse than others, but you're parts of life are always going to be a struggle, but when you've struggled you don't struggled you don't get so intimidated by a challenge. A fashionista I think the most important lesson is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to grieve, you need repair your torn up life, or you're not perfect because you went through traumatic events In your childhood, It doesn't matter. You're held to the same standards as everyone else, even If things were tough for you. On one hand, this Is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own.Everyone needs help. But really, you can't expect the world to wait for you to get better. Everyone else has tough times coming their way or things they've had to deal with before. Some have it much worse than others, but you're dealt the hand you're dealt. Have empathy and help others, but understand that pretty much nobody will cut you much of a break?and a small one if they do?if you have a hardship. You can learn on your friends and family for help, but you can't lean on th e rest of the world. You have to show strength and persevere.As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all- around. I'm still damaged In some ways, but I'm a lot stronger than others. Some parts of life are always going to be a struggle, but when you've struggled you don't get so Intimidated by a challenge. I think the most Important lesson Is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to grieve, you need repair your torn up life, or you're not perfect cause you went through traumatic events in your childhood, it doesn't matter.You're held to the same standards as everyone else, even if things were tough for you. On one hand, this is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own. Everyone needs help. But really, you can't expect the world to wait for you to get better. Everyone else has tough ti mes coming their way or things they've had to deal with before. Some have it much worse than others, but you're dealt the hand you're dealt. Have empathy and help others, but understand that pretty much nobody will cut you much of a break?and a small one If they do?elf you have a hardship.You can learn on your friends and family for help, but you can't lean on the rest of the world. You have to show strength and persevere. As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all-around. I'm still damaged in some ways, but I'm a lot stronger than others. Some parts of life are always going to be a struggle, but when you've struggled you don't get so intimidated by a challenge. I think the most important Essen is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack.If you have to grieve, you need repair your torn up life, or you're not perfect because you went through traumatic even ts in your childhood, it doesn't matter. You're held to the same standards as everyone else, even if things were tough for you. On one hand, this Is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own. Everyone needs help. But really, you can't expect the world to Walt for you to get better. Everyone else has tough times coming their way or things they've had to deal with before.Some have it much worse than others, but you're dealt the hand you're dealt. Much of a break?and a small one if they do?if you have a hardship. You can learn on your friends and family for help, but you can't lean on the rest of the world. You have to show strength and persevere. As someone who has gone through a lot of tough stuff, I'm not going to pretend it makes you better all-around. I'm still damaged in some ways, but I'm a lot stronger than others. Some parts of life are always going o be a struggle, but when you've struggled you don't get so intimidated by a challenge.I think the most important lesson is this: no matter how hard things get or what horrible stuff happens to you, nobody's going to cut you any slack. If you have to through traumatic events in your childhood, it doesn't matter. You're held to the same standards as everyone else, even if things were tough for you. On one hand, this is kind of horrible. Grief and hardship shouldn't be the sort of thing you have to handle on your own. Everyone needs help. But really, you can't expect the world to eave a hardship.You can learn on your friends and family for help, but you can't lean around. I'm still damaged in some ways, but I'm a lot stronger than others. Some parts of life are always going to be a struggle, but when you've struggled you don't get so intimidated by a challenge. I think the most important lesson is this: no matter their way or things they've had to deal with before. Some have it much worse than if they do?if you have a hardship. You can learn on your frien ds and family for help, struggled you don't get so intimidated by a challenge.

Research Project Data Collection 1,2,3 Essay Example | Topics and Well Written Essays - 1000 words

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Monetary Theory of Germany Research Paper Example | Topics and Well Written Essays - 2250 words

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Dividends Policy of Vodafone Assignment Example | Topics and Well Written Essays - 500 words

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Good Will Hunting and Cognitive Therapy Essay Example | Topics and Well Written Essays - 500 words

Good Will Hunting and Cognitive Therapy - Essay Example This avoidance again reinforces his negative thinking and strengthens his fears, and eventually the fear becomes a permanent part of his thoughts, emotions and behavior which increases his social and personal problems (Wright, Basco & Thae, 2006, p.4). The movie ‘Good Will Hunting’ is about a young man, who, because of his painful and lonely past, refuses to face the fears which are buried deep inside him, and how a psychology professor, Sean, helps him to deal with his fears by revealing his fears which are hidden under the mask of confident personality. 1) Professor Sean takes Will to a park and talks about Will’s behavior pattern. He says that by portraying a confident, knowledgeable and strong personality, he stops others from looking deep into the ‘real’ person. He tells Will that his lonely life and painful past affects him and the inferior complex that he has about his personal life keeps him from making new friends. Sean says that the fear of new life and social challenges has kept him from going out of Boston. However, to hide this fear and inferior complex, he uses his intellectual abilities to impress people and tries to show as if he does not think that people are capable of understanding him. 2) In one of the sessions, Will tells Sean that he is dating a girl. When asked if he called her again, Will tells Sean that he is in no hurry as he thinks that she is interesting as long he does not get close to her. He assumes that she might not be as smart as he is and hence, does not want to get disappointed by knowing her. However, Sean makes Will realize

Limitations of Wacc as a Method of Investment Appraisal Essay

Limitations of Wacc as a Method of Investment Appraisal - Essay Example The present paper has identified that, despite its use in investment appraisal, there are various assumptions that are made when using WACC, hence, limiting its use in appraising investment. The first restrictive assumption that has to be met is that the investment project should be small compared to the investing organization. This, therefore, limits the use of WACC in appraising small investment but cannot be used when a small organization wants to acquire a large organization. The second limitation in the use of WACC is that the business activities of the investment project should be similar to those presently being undertaken by the investing organization. In the light of this, a company cannot use WACC when appraising an investment to diversify its business activities. Student Account describes that when using the weighted average cost of the capital method in appraising an investment, the financing mix adopted to undertake the investment project must be similar to the present c apital structure being used in the investment company. This, therefore, means that if a company uses shareholders money to finance its capital investment, it cannot rely on borrowed capital to make an investment. This, therefore, limits those companies that do not have adequate resources from using this method to appraise investments. Student Account further describes that when using a WACC, the existing providers of finance to the investing company will not change their required rates of return following the investment project that is being undertaken. This is, however, not possible since the rates keep changing following changes in the rates of inflation. In addition, the rates of return on borrowed capital from banks change from time to time due to changes in the rate of interest. This also limits companies that may agree to reduce the number of dividends paid to shareholders from what is paid during the previous years to use these resources in an investment.

Life of a knight Essay Example | Topics and Well Written Essays - 1250 words

Life of a knight - Essay Example life under the constant stress of managing his estate, engaging in warfare both real and simulated, as well as conducting himself in such a way as to comport with the social expectations and the chivalric code of his day. Considering the everyday life that the knight actually endured, a thorough investigation reveals his existence to be more rigorous, dangerous, and demanding than that described in stories. One of the most easily-recognized aspects of the life of the knight is his castle. The romantic notion of a shiny building on a hill is not so realistic. The idea of even having a castle was rooted in the need to defend the land; it was a necessity for protection from Viking or other foreign raiders as well as rival political factions in the kingdom. Early castles were little more than dirt berms reinforced with timber beams. As civil society developed, the castle evolved into a center of commerce, more comfortable quarters for the knight’s family and servants as well as a key military defense post. In terms of its protective role, Singman notes that an â€Å"[e]ffective response to the military challenges of the medieval world required the power of a great lord...[and] the castle had arisen as the distinctive seat of a great feudal lords power† (105). The family of the knight also lived in the castle, and the local village populations looked to it as a source of protection, provision, and justice. In addition to providing military support for the kingdom, the knight was charged with overseeing the provision of the necessities of life and arbitrating the quarrels of the residents within his area. When he wasn’t fighting, the knight was ensuring that enough food, fuel, supplies, and entertainment were there for his people. He would also spend time sitting in a large room and settling the disputes of his serfs, much like a modern-day judge. His daily life, in addition to fighting or practicing his combat skills, was filled with family and social

Your Thoughts Essay Example | Topics and Well Written Essays - 500 words

Your Thoughts - Essay Example repeated emphasis on proper concepts, the asking of different questions, and the elaborate examples point out that the intention of the author is to make the reader realize the gravity of the situation. He does, in fact, succeed in doing so. It is indeed true that the subject of mathematics is taught as a necessity. Mathematics is used in every aspect of life and in every field of work that is why it is becoming essential. However, the need for the study of mathematics has made it nothing but a burden on students. The result is that the students, instead of appreciating the ‘beauty’ of mathematics, consider it important for their respective fields only. The mode of instruction, as the author states, is a very important reason for this attitude. The mode of instruction in the primary and elementary schools is, indeed, not up to the mark. Often, students are just spoon-fed the knowledge of the things around them. This approach may be appropriate for subjects like history where the students cannot really ask why some event took place. However, when it comes to the study of mathematics, this approach is not acceptable. Mathematics is a subject that is primarily based on the study of concepts. This means that the teaching of mathematics should ideally require the understanding of why a particular phenomenon takes place. An example, according to the author, would be the concept of why the area of a rectangle is determined by taking the product of length and width. The previously mentioned mode of instruction, employed by teachers, however, completely ruins the idea of the teaching of mathematics. The stress of teachers on learning how to solve problems has many implications. Firstly, the thinking process of students is hindered as a result of rote learning. Students generally develop thinking and analytical skills in their early years of education. If the teachers impose a certain way of doing things in that early phase, the students may never be able to think

Legal Department Essay Example | Topics and Well Written Essays - 1000 words

Legal Department - Essay Example As Adoranti (2006) explains, business to business and commercial contracts explicitly define the obligations of sellers and buyers. This includes the specifications of the contacted for products/services, their quality and time/place of delivery. The violation of contractual obligations, on either side, can be cause for the invalidation of the contract and grounds for the payment of financial penalties (Adoranti, 2006). As our organization's legal councilor emphasized, the binding form of contracts implies that it is incumbent upon the organization to ensure that a contract works in its favor and not against it. Hence, within the context of our organization, the policy is that no sales contract is signed prior to the formulation of an inter-departmental business plan which details how the organization will fulfill the contract and whether, indeed, it can. Only following a thorough review of this plan does the legal department authorize the signature of the contract. The regulations which the legal department has imposed upon contractual commitments are an outcome of prior negative experiences. Two years ago an overenthusiastic sales department committed the company to the supply of more than it could produce within a specified time period. As the Sales Director had the authority to conclude contracts, the outcome was the overextension of corporate resources in a bid to satisfy its contractual obligations and, ultimately, a failure to meet the time of delivery, resulting in the imposition of fines upon the company. This incident, as the corporate legal councilor informed me, instigated a revision of corporate policy, whereby contracts could only be entered into following inter-departmental meetings and the formulation of business plans which outline strategies for the fulfillment of contractual obligations. Contracts, however, do not represent the extent of the legal department's involvement in corporate and business processes and relations. Indeed, one of the department's primary concerns is employee relations, the implementation of corporate policy and the assurance of adherence. Insofar as the aforementioned is concerned, Poole (2004) identifies it as one of the more important of any corporate legal department's responsibilities, comparable to the implementation of law and order. As such, the legal department governs/supervises employee relations and ensures adherence to a specific code of conduct. This code of conduct extends to company-related behavior following the termination of the employee-employer relation. For example, in the event of an employee's dismissal for non performance of job related responsibilities, he/she is, as per the employment contract signed, warned against both defaming the company and exposing company business secrets. This, as the legal councilor advised m e, was standard practice in most organizations but, without doubt, one of the more important of the legal department's responsibilities as it involved the safeguarding of the company from disgruntled former employees. The protection of the company against defamation, not just by former employees but by competitors and the media consumes much of the legal depa

Critical Analysis of Sustainabilty in Marketing Essay Example for Free

Critical Analysis of Sustainabilty in Marketing Essay Focus on sustainability has appeared on the face of the earth over the last ten years and a lot of books and articles are published on the topic of sustainability. Early on, John Elkington developed and promoted the concept of â€Å"Triple Bottom Line† in his book Cannibals with Forks: The Triple Bottom Line of 21st Century Business which was published in late 1999 (Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability By Peter A. Soyka, Pg. 1) The concept of sustainability is transformed to cover three basic components known as the Triple Bottom Line which are complexly linked to one another: profits-it is the economical part that balances financial growth with awareness and concern for the social good and environmental stewardship; planet-it is the environmental part that safeguards and preserves the natural qualities of our ecosystem for the benefit and health of future generations; people-it is the social equity part that safe guards the benefits of opportunity and equality for every individual. See more: how to write a critical analysis essay step by step The growing importance of sustainable development establishes a significant and developing challenge for environmental economics and natural resources. This challenge is such big that if it is not measured and controlled then it will ruin the life of the future generations that’s the reason why every field now a days strive to work hard to have Sustainable Value Creation (SVC). The question arises what is sustainability, a more relevant answer is provided by The Brundtland commission (1987) which says to be sustainable is to meet the needs of the present without compromising the ability of future generations to meet their own needs. While this looks clear but if we observe it thoroughly and closely there are some complications and difficulties in it (Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8). The first problem which is a marketing problem is in the needs of the present and no one today knows of what level of needs we are talking about. The second difficulty is an ethical question that relates to the future and intergenerational justice, how we know what the needs of the future generations will be and how far do we look into the future? These two questions i.e. marketing and ethical must be explained much more clearly and  precisely than the definition of the sustainability suggests. The world economies currently face many challenges in the domain of public and commercial policy and one of the most crucial challenges they are facing is sustainable development. According to the projections of United Nations (UN) on population growth, the population of the world will most likely reach nine (9) billion people by the year 2050 with most of the growth taking place in emerging and developing countries. It is the commitment of UN to improve environmental and social performance associated with sustainable development. It seems that it is highly unlikely to achieve the goals set by the UN with current unbalanced consumptio n, marketing and production practices. KEY IDEAS OF SUSTAINABLE MARKETING: SUSTAINABLE CONSUMER BEHAVIOR Creating consumer demand for sustainable products and services is not an easy task because the consumers traditionally behave to maximize their own utility. Many consumers think that anything which is good for the entire society in the long term is always the best option for the individuals in the short term and unfortunately for most of the consumers the positive attitudes toward sustainable development is not shown in their actual consumer behavior and purchases. There are differences in what people say and what they actually do. Sustainable consumer behavior can be enhanced by positioning sustainable behavior with consumers’ self-interest and by making sure that this self-interest is understood and recognized thoroughly and can be acted upon (Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3, 4). Consumers when they consume sustainably also behave in a way that shows or signals there superiority over others. Marketing efforts should be made to enhance sustainable consumption that leads to reduction in the trait of signaling instinct i.e. our inclination to signal to others that we hold valued traits. SUSTAINABLE MARKETING STRATEGY AND PRACTICE The objective of sustainable marketing is to include and combine the environmental concerns in the marketing effort; this means that if the consumers are given better, more complete and more concise information on the sustainable products offered to them this will drive more and more  companies to produce products and services that are good for the environment. Sustainable marketing can take the strategies of conventional marketing to promote sustainable products and services not only by labelling the green products but also from working with positioning strategies of product, promotion, price and placement and rigorously engaging in market creation by addressing a large number of customers. The company’s marketing strategy throughout the supply chain from product development to consumption should include sustainability in it. Many companies are focusing on the implementation of sustainable consumption; they are finding the ways to direct the people’s thinking to forthcoming challenges and problems by using different marketing and communication strategies that lead to sustainable consumption. Sustainable communication and marketing strategies can make the companies think of their long-term socio-economic influence and the long-term perspective of it; this will help the companies to tell the public about their future program without diminishing their present less environmental performance. EFFECTIVE SOCIAL MARKETING Effective social marketing is a community and pragmatic based approach; it brings very operative behavioral change. This approach has five steps i.e. prudently pick the behaviors to be promoted; identify the benefits and barriers which come with the selected behavior; form a strategy that uses the behavioral-change tools to understand these benefits and barriers; test the strategy on a sample of certain community; and evaluate the effect of the strategy when it is tested on a large scale (Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147). Social marketing is different from commercial marketing it takes into account the changes in behavior that contributes social gains while commercial marketing’s objective is to produce financial gains by selling products and services. There are five important areas where social marketing focuses very heavily and they are; communit y involvement, health promotion, environmental protection, financial well-being and injury prevention (Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264) TRANSFORMATION OF TRADITIONAL MARKETING TO SUSTAINABLE MARKETING Marketing has now changed itself it has a sustainability feature in nearly all of the  marketing practices. It is now somewhat compulsory for the companies to consider sustainability in all of their strategic marketing practices and marketing mix. It is a very distinctive and objective task to integrate sustainability in the marketing strategy and at the same time it is not an easy task because marketing strategies are developed by taking into account the needs and wants of the costumers. Previously the companies only tried to fulfill the consumer demand whether it has an adverse effect on nature or environment but now more companies are forming sustainable marketing strategies that makes relationships with customers better by fulfilling their demands and results in good profitability of the company and have good impact on nature and environment. Paettie and Belz (2010) after years of research came up with the idea of 4C’s i.e. (Cost, Communication, Costumer cost and Costumer Solution) and tried to mold traditional marketing Mix i.e. 4P’s (Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487). SUSTAINABLE MARKETING- CHALLENGES AND ISSUES Developing a sustainable marketing strategy is not an easy task because there are some issues and challenges that should be dealt carefully and prudently before going on with the strategy. The issue is what sustainability principles demand is that we need to conserve the resources and consume less of it and at the same time marketing principles demands to sell or produce more which means consume more natural resources (jones et al 2008). The challenge is how to balance this discrepancy and which means that sustainable marketing strategies should be developed that still result in profits but not creating negative impact on the society or environment. The process of arising of a problem and solving it is an ongoing process one may come up with an idea or solution to an issue but there would be some problems with that solution too (Charter et al 2006). A good thing of sustainable marketing is not only competitive advantage but it also gives rise to innovation and reduction in costs. CONCLUSION The Marketing concept now has redefined which was acknowledged only as a functional concept and this concept is now dying and losing its grip on the  world stage. Now the redefined concept of marketing is strategic business concept that is intended to attain sustainable satisfaction for the three main players or stakeholders i.e shareholders, the costumers and people in the organization. The concept of sustainability marketing strategy started from ecological issues has now come to discuss sustainability issues. A company may have a sustainable marketing strategy if it involves sustainability in its business practices especially the marketing practices. The companies have to resolve the traditional issues and challenges which come in the way of implementing sustainability in their marketing strategies and then it will be a win-win situation for both the costumer and company. It has now becoming an informal moral obligation for a company to be sustainable. In this new era marketing and in the future, the companies have to be sustainable to compete on the world stage. REFERENCES Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability by Peter A. Soyka, Pg. 1, Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8, Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3-4, Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147, Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264, Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487, Jones et al 2008,

Psychosocial Concepts in Radiography

Psychosocial Concepts in Radiography â€Å"Promising too much can be as cruel as caring too little† (Kelley, 2005, p. 69). The aim of this assignment is to describe and discuss the psychosocial aspects of patient/client care as applied to radiography, and the skills required the deal with a range of issues in work environment and explore medico legal aspects of radiographer’s scope of practice while relating to the given scenario. Oxford English Dictionary(2013) defines psychosocial as â€Å"relating to the interrelation of social factors and individual thought and behaviour† and medico legal â€Å"refers to that which is related to medicine and the law. It refers to that which pertains to the legal aspects involved in the practice of medicine. It covers the prerogatives and responsibilities that a medical professional is bound by as well as the rights of the patient† (AJ, 2013). Upon arriving to the department it is paramount the radiographer justifies the x-ray request form on clinical grounds, and must adhere to the minimum requirements set by IR(ME)R which requires 3 forms of ID, the request form to be signed, information to identify the patient and clinical information to justify exposure. (DoH, 2000). once patient has been located, the radiographer is greeted by angry relatives who are complaining their mother had nothing to drink for 24 hours and has soiled herself, with this in consideration it is vital the radiographer introduces themselves and confirms the patients details for example, patients name, DOB and Address and hospital number if checking wristband as patient has limited ability to communicate. Infection control will be required as the patient has defecated herself, a quick check for infections such as clostridium difficile; if infections are present it should be present on the x-ray request or patient notes. The first impression a patient forms from the way practitioner portray themselves by greeting the patient and explaining the procedure in the first few minutes. If a negative impression is formed during this encounter, it will be difficult to erase and the subsequent practitioner and patient interaction will be affected (Ramlaul and Vosper, 2013). When dealing with the patient/relatives the radiographer must be assertive, confident compassionate, and empathetic to the patient’s situation (Scriven and Orme, 2001), and must use clinical reasoning which refers to thinking and processes associated with the clinical practice of health care providers (Higgs, Jones, Loftus and Christensen, 2008) Reassure the family that you have just arrived and here to resolve the matter, explain there could be a valid reason regarding the water, but you will look into it. Give reasons why there might be a shortage of nurses due to â€Å"fast interaction period of emergency departments which may be similar times to medical imaging† (Ramlaul and Vosper, 2013, p.13). This might be why the radiographer was not able to locate the nurses. Communication between healthcare professionals and patients is paramount to improve quality of care for patients, and eliminate any possibility for mistakes (O’Daniel and Rosenstein 2008). This scenario has clearly demonstrated the lack of Inter-professional communication and collaboration and how detrimental it is to patient care. The psychosocial aspects of any individual can be affected by a small initial stimulus which can start a chain of events that have enormous outcomes; this is known as the butterfly effect (Burton, 2013). Little do we realise a smile can be enough to put someone at ease, and that can be the difference between a positive experience and a negative one. We have to understand the social/environmental aspect of an individual also plays a huge role in the way they think, talk, and behave (Niven, 2000). The radiographer must take into consideration the psychological state of the patient, which may help understand the different feelings the patient might be experiencing such as, anxiety, shame, angry, distressed, shocked, and unwell. It is important the radiographer focus on their thoughts and feelings to better treat them. Compassionate care must be 1st priority for all health professionals; this constitutes the six C’s, Care, compassion, competence, communication, courage, commitment. This guide helps health professionals to make sure their care meets the standards patients rightly expect and deserve (Cummings and Bennett, 2012). This should apply to all health professionals. With regards to Francis report UK The Mid Staffordshire NHS Foundation Trust Public Inquiry, (2010) which was carried out from January 2005 to March 2009 for the hundreds of appalling failings of compassionate care were left in excrement in soiled bed clothes for lengthy periods and many other failings. Referring back to the scenario it is seen the patient is in a similar situation and as a witness; the radiographer must report this, failure to do so is against the law. Radiographers should uphold National Health Service constitution and values which are based on comprehensive service available to all race, gender, disability, age, sexual orientation, religion or belief and adhere the core value of NHS, respect and dignity, commitment to quality of care, compassion, communication, improving lives, and working together for patients (DoH, 2013). Communication comes in many forms, verbal, non-verbal (sign language, facial expression and other forms of body language) it can be difficult at times to assess patients, this may be due to may barriers such as gender, age, language and disability, each barrier differ from patient to patient, with regards to the scenario the frail old lady is in a venerable state and unable to communicate regardless the radiographer must communicate with her as she may understand other means of communication which may include simple muscle movements such as blinking or squeezing a hand. Due to the lack of time usually available to radiographers, the task of identifying and treating symptoms may become the only goal for the practitioner, who then denies the patient the opportunity to explain their illness (Edelmann, 2000). Radiographers must provide holistic care for the patient, while assessing patients and their clinical requirements to determine appropriate radiographic technique, and to perform a wide range of radiographic examinations on patients to produce high quality images while observing and maintaining contact with patients during their waiting, examination and post-examination stay in the hospital, And complying with Data Protection Act, IRMER, IRR, ALARP, Health and Safety at work, and many more (Agcas, 2012). Radiographers must keep within their scope of practice based on competency, education, extent of experience and knowledge while practising in a safe and competent manner (SoR, 2008). And adhere to legislations set for radiographers, scope of practice, local rules, policies and procedures and HCPC standards of proficiency, is responsible and accountable for the patient undergoing x-ray (and other imaging modalities). What is scope of practice for a radiographer? HCPC (2012) defines the scope of practice is the area/areas in which the radiographer has knowledge, skills and experience to practice lawfully, safely and effectively in a way that meets the HCPC standards and does not pose a danger to the public or to yourself. However if a practitioner wanted to move outside their scope of practice can do so providing they are capable of working lawfully, safely and effectively. Relating back to the scenario it may need to be considered whether taking a portable abdominal x-ray is in the local rules, policies, and procedures, must weigh the risks/benefit, consider their personal experience and is it enough to carry out the x-ray in a safe, effective and lawful manor. As health professionals one must understand their own capacity and limitations and act accordingly. Taking consent from the patient can be verbal, written or implied. Every adult has the right to determine what is done to their body (UIC, 2004). Taking an x-ray without obtaining valid consent can be detrimental which leaves the practitioner open to lawsuits and questions their fitness to practice. As we know the patient is not able to communicate, hence the radiographer might adopt different means on consent for example implied. Patient might be asked to blink twice if it’s okay to go ahead and blink once if not vice versa. Pertaining to moving and handling patient the radiographer should make use of the mandatory manual handling training provided by the trust/university. The radiographer must not in under any circumstance cannot pat-slide by themselves and must have a minimum of 3 trained personals. This scenario is a classic example of negligence, where no nurses are present to attend to the patient, torts law comes into play in this scenario, where unintentional negligence of the patient where the duty of care is at breech. If the radiographer carried out the x-ray after the patient had been cleaned by the radiographer and/or nurse, the radiographer must inform patient about the x-ray being taken and once consented markers must be used in the primary beams instead of post processing to avoid confusions, and most importantly, the x-ray can be used in court if required, furthermore upon taking the x-ray a holders form need to be filled in if holder was required and must wear lead coats. A risk assessment must be carried out to determine if it is possible to carry out the x-ray and apply ALARA (as low as reasonably achievable) as mobile x-rays tend to used higher exposures this is achieved by many ways such as increasing the FDD. This scenario can most certainly make everyone feel agitated, stressed, scared and terrified, and nervous. However as professionals one must show confidence in the face of adversity and demonstrate good communication skills and follow the HCPC standards of conduct, the scope of practice, upholding the NHS constitution along with compassionate care guide, will ultimately enable the health practitioner to be more confident and well equipped in practice. In conclusion one can argue it requires inter-professional team effort to give the best experience to any patient, which is be true, but it requires the efforts of each individual put together collectively to formulate productivity and efficiency for the best interests of the patients. Reference List Agcas. (2012). Role of a diagnostic radiographer. Prospects. Retrieved December, 13, 2013, from http://www.prospects.ac.uk/diagnostic_radiographer_job_ description.htm. Burton, J. (2013). Radiography and the butterfly effect. SoR. Retrieved December, 16, 2013, from http://www.sor.org/ezines/scortalk/issue-13/blog-radiography-and-butterfly-effect. Cummings, J Bennett, V. (2012). Compassion in practice. Retrieved December, 22, 2013, from http://www.england.nhs.uk/nursingvision/. Department of health. (2000). Ionising Radiations Medical Exposure Regulations: Good Practice. Retrieved November, 25, 2013, from https://www.gov.uk/government/uploads /system /uploads/attachment_data/file/227075/IRMER_regulations_2000.pdf. Department of Health. (2013).  The NHS Constitution: TheNHS belongs to us all. Retrieved December, 10, 2013, from  http://www.nhs.uk/choiceintheNHS /Rightsandpledges/NHSConstitution/Pages/Overview.aspx. Donald R. Kelley. (2005). Divided Power: The Presidency, Congress, and the Formation of American Foreign Policy, Intraparty factionalism on key foreign policy issues. (p.69). University of Arkansas Press Edelmann, R. J., (2000). Psychosocial Aspects of the Health Care Process.  Harlow Prentice Hall Higgs, J. Jones, M. Loftus, S. Christensen, N. (2008).  Clinical Reasoning:  in the Health Professions.  (3rded.). London: Elsevier Jeevs, A. (2013). What is medico legal? AskJeeves. Retrieved December, 20, 2013, from http://uk.ask.com/question/what-is-medico-legal. Niven, N. (2000).  Health psychology: For health care professionals. (3rded.). Edinburgh: Livingstone. O’Daniel, M. Rosenstein, A. H. (2008). Patient Safety and Quality: Professional Communication and Team Collaboration. PubMed, 8(43), 33. Ramlaul, A. Vosper, M. (2013). Patient centred care in medical imaging and radiotherapy: In medical imaging and radiotherapy.London: Churchill-Livingstone. Scriven, A. Orme, J. (2001). Health Promotion, professional perspectives. (2nded.). London: Macmillan. The Health Professions Council. (2012). Standards of proficiency, your scope of practice.  London: HCPC. The Society of Radiographers. (2013). Code of Conduct and Ethics.  London: SoR. University of Illinois at Chicago College of medicine UIC. (2004), Informed consent, Retrieved November, 30, 2013, from http://www.uic.edu/depts/mcam/ethics/ic.htm. United Kingdom. The Mid Staffordshire NHS Foundation Trust Public Inquiry. (2010). Independent Inquiry into care provided by Mid Staffordshire NHS Foundation Trust. London: TSO. (Chairman R. Francis).

Strategy and Creativity of Halo Coffee London

Strategy and Creativity of Halo Coffee London STUDENT NAME: PHAMGIA HUY TRAN 1.1 Threat of Substitutes: High Current: Although coffee market is a growing rapidly, tea continues to be the leader of the hot beverage products. There are other beverages which are used, enjoyed and supported by many people instead of coffee such as: fruit juices, water, soda, energy drinks etc. Consumers do not have to pay any cost when they switch from coffee to substitutes, which may increase the threat. Future: Since coffee and coffee bean are the only products of Halo, their target customer market is really limited. Nowadays people have more choices of their beverage, especially the hot one like tea or milk, which are much healthier than coffee. In the research of the share of hot beverages consumed most often by individuals in the United Kingdom (UK) in 2015, evidence has showed that 44 percent drink tea most often, followed by 21 percent who drink instant coffee (Statista, 2015). 1.2 Intensity of Competitive Rivalry: High    Current: The industry has a monopolistic competition and Nestlà © Group is dominating the largest market share especially by their two brands Nespresso and Nescafà ©. Other competitors also have a remarkable markets share. Consumers do not have to pay any cost for switching to other brands, which creates high rate in rivalry. Because the industry is mature with low growth rate, there is the predictable retaliation from well companies against each others for brand equity, resources, important locations and price competition due to all of them looking for increasing their market share from established firms. Future: Since B2B is the maily target market of Halo, their market is too narrow and it is possible to lost their market share easily to others brands which are more popular. Nespresso and Nescafà © have been widening the market share to B2B market. According to Nestlà © Nespresso S.A (2016),   Nespresso has formed partnerships with prestigious culinary organizations and chefs around the world to interact and share viewpoints with key players in the industry such as: Served by over 780 star-rated chefs or equivalent, served by 15 major airlines including: Cathay Pacific Airways, Qatar Airways and Emirates Airlines, Swiss International Air Lines, Etihad Airways. Halo is now facing the threat of losing their business partners to bigger brands like Nespresso. 1.3 Difficulty in supplying Current: Purchasing coffee is not a straight forward process and often purchasing direct from a grower can create problems further down the supply chain. This can be a serious problem because Halo cannot have a stable coffee resource with high requirements from the local famers and growers. Future: Climate change- Less suitable land for coffee: Droughts in a long period of time, increased temperatures and heavy rains are the main factors that make harvest seasons suddenly change without any reason and therefore not able to be predicted. It is estimated that the areas suitable for coffee cultivation will decrease substantially by 2020 (CBI, 2016). The underlying drastic changes in the suitability of land for coffee production are having adverse effects (Coffee Barometer, 2014). This will effect highly and directly to the resources of Halo from their suppliers. 2.1 Assumptions and assumption reversal Assumptions about Halo: Halo sells only coffee and coffee beans Halo has 2 ranges of products available only online: Halo Signature and Halo Speciality and target customers: B2B, home-coffee drinkers. Halos suppliers are from South America Reverse each assumptions: Halo has other products Halo coffee products are various and sold in coffee shops or retailers, customers are diversified Halo supplies itself How to accomplish those reversals: Halo has other products According to the identified issues mentioned above, people now have a huge number of choices for their beverage. It is considerable for Halo to produce and develop other kind of drinks than coffee such as soft drinks or energy drinks, especially tea due to the taste of consumers. Nespresso and Nescafà © are just two of different brands from Nestle beside others drink brands like Milo, Nestea and Nesquik. With this strategy, Halo can get benefits from the non-coffee drinkers, which is a very wide and profitable market. However, this is also a mature market with big brands dominating like Pepsi, Coca-cola, Monster, Red bull. If Halo decides to be a new entrant into a new market with different products than coffee, Halo need to start over again from the market research as well as marketing research. This is not recommendable for Halo to spend their resource into a mature market like soft drinks because Halo is still facing difficulties in remaining and increasing their own coffee marke t share. Halo coffee products are various and sold in coffee shops or retailers Currently, Halo has served only their coffee with 2 ranges of products available only online: Halo Signature and Halo Speciality. This may creates a limit of choice for customers who want to enjoy a new taste or their personal one. Instead of providing only 2 ranges of products which are Halo Signature and Halo Speciality, Halo should create more different tastes of coffee, or especially let the customers choose and mix the ingredients to create their own personal taste. This special service will make Halo unique and will satisfy a number of customers who do not like the 2 old ranges of products in the past. To make this service possible, Halo should open their coffee shops chains or retailers because this will make Halo more accessible to everybody than the online business way. Customers will find it more convenient and interested to create and have a cup of coffee with their personal taste rather than the old online way. About the old online way, Halo should develop their website t o make it more attractive and home-coffee drinkers can also choose and mix the ingredients to create and order coffee as well. This option is highly suggested because it not only solves the limit of target customers, but also makes Halo become famous for the special service. To follow this way, Halo needs to carry out more research and test to produce new coffee products or new ingredients so that customers will have a variety of choices. Halo supplies itself Although the bargaining power of the suppliers has been limited, Halo cannot control the negative effect from climate changes on the crops as well as the resource. It is predictable that the areas suitable for coffee cultivation will decrease substantially by 2020 (CBI, 2016). In order to have a stable resources, Halo can supply itself by creating an area in the UK that have a same condition to South America to grow coffee beans. By modern technology, it is possible to build a technical farm with modern equipments can make the same weather conditions and import the soil from South America. In addition, Halo can apply some technique skills in growing coffee beans to make sure that they can harvest coffee beans all around the years. This option prevents Halo from the risks of supplies from South America, which is too far and cannot be control well, provides a stable resource for Halo to sell 12 months a year. However, it will cost a lot of money to set up a modern farm like this and it will usually take 4-5 years for a coffee tree to start producing coffee which is a long time. This option is not recommendable because it costs a lot of time and money and it is not suitable for a small company like Halo for now. 2.2 SCAMPER Substitute o To compete with other beverage brands, Halo can develop more different types of products like tea, soft drinks, mineral water, which are all substitutes. However, these products are in mature markets so it will be hard for a new entrant like Halo to have market share. Halo can choose and take coffee beans from suppliers in closer areas instead of South America to reduce the shipping cost, but the quality of coffee beans may be reduced as well because the soil and the weather in closer areas are not the best to grow coffee. It is possible to build a modern farm in the UK with the same climate and soil condition to South America to grow, harvest and supply for itself, but it will cost Halo a huge number of money and time to carry out this plan. Combine o Halo should run the business both online and offline as the same time. Opening coffee shops chains to introduce product directly will help Halo become more recognizable and increase image of the company. Doing just-in-time system service, especially online to reduce flow times within production system as well as response times from suppliers and to customers. Making more ranges of coffee to give more choices to the customers, or providing them a special service that let customers create their personal coffee taste. This can increase Halos brand and the company will be more popular to everyone. It will take time and money to carry out researches for new coffee or ingredients. Adapt o To reduce the threats from substitutes and rivalry, Halo needs to diversify their coffee products to attract more customers and key partnerships. This will help Halo to gain market share and compete with other competitors. When this trend nowadays is taking care of the environment, Halo should take advantage of their biodegradable capsules, which is one of their strength to increase the companys image. Modify o Halo should widen the ranges of coffee products to be more accessible because customer will have more choices than the 2 old ranges. Halo should increase the use of the biodegradable capsules to gain good impression from the society. Put to another use o Halo can benefit from the used coffee beans by selling the coffee grounds to some organizations that take care about beauty to produce cosmetic or sell coffee grounds to farmers because it is good for the soil. This can save a lot of money for Halo as well as recycle the coffee grounds to protect the environment. Eliminate o Halo is lack of target customers as well as diversification of product ranges, so they need to improve more things, not eliminate. Reverse o Currently, Halo has 2 ranges of products available only online: Halo Signature and Halo Speciality and target customers: B2B, home-coffee drinkers. This may creates a limit of choice for customers who want to enjoy a new taste or their personal one. Instead of providing only 2 ranges of products which are Halo Signature and Halo Speciality, Halo should create more different tastes of coffee, or especially let the customers choose and mix the ingredients to create their own personal taste. This special service will make Halo unique and will satisfy a number of customers who do not like the 2 old ranges of products in the past. To make this service possible, Halo should open their coffee shops chains or retailers because this will make Halo more accessible to everybody than the online business way. Customers will find it more convenient and interested to create and have a cup of coffee with their personal taste rather than the old online way. In conclusion, the most realistic and effective strategy for Halo to solve their issues and get more market share is to provide more choices of coffee products and provide coffee shops and retailers with special service. What is the company selling? Coffee and coffee bean What is the benefit of using it? Coffee with your personal taste Who is the target customer for this product or service? People who want to have a best cup of coffee with their own favorite taste REFERENCE Statista. (2015) Hot beverage consumption by type in the United Kingdom (UK) 2015 https://www.statista.com/statistics/466550/hot-beverage-consumption-by-type-in-the-united-kingdom-uk/ Nestlà © Nespresso S.A., Corporate Communications. (May 2016) Nespresso business to business https://www.nestle-nespresso.com/asset-library/documents/nespresso%20-%20b2b%20backgrounder.pdf Nestle. (2016) http://www.nestle.com/brands/drinks Equal exchange. (2016) From bean to cup http://equalexchange.coop/products/coffee/steps CBI- Ministry Of Foreign Affairs. (2016). Which trends offer opportunities on the European coffee market? Retrieved from: https://www.cbi.eu/market-information/coffee/trends/ CBI- Ministry Of Foreign Affairs. (2016). How to do business with European coffee buyers Retrieved from: https://www.cbi.eu/market-information/coffee/doing-business/

Biological Basis Of Behavior Essay -- Science Biology Biological Essay

Biological Basis Of Behavior Primary Behaviors of Schizophrenia Schizophrenia is defined as a "devastating psychotic disorder that may involve characteristic disturbances in thinking (delusions), perception (hallucinations), speech, emotions, and behavior (Durand and Barlow 443). This disorder affects nearly 2.5 million people. The symptoms of schizophrenia are usually divided into two categories, positive and negative. The positive symptoms include delusions, hallucinations, disorganized speech or thinking, grossly disorganized behavior, and catatonic behaviors, which means that you suffer from motor immobility (schizophrenia.com). Delusions are defined as a strong disorder of thought and false beliefs of reality. There are five categories of delusions. The first is persecutory in which a person believes they are being attacked, harassed or conspired against. For example, a person with persecutory delusions may think that the government is spying on them. The second category is grandiose delusions, which are defined as an exaggerated sense of importance, power, and identity. For example, a person may feel that they receive special powers from God which gives them the ability to control things. The third category is being controlled. This category of delusions involves thoughts and feelings imposed from the outside. This is sometimes referred to as "thought insertion." A person with this type of delusion may feel that they are being controlled by the devil or by a curse. The fourth category is somatic delusions. These are defined as having false beliefs about bodily functions such as having AIDS or being pregnant for three years. The last category is j... ... ended up in the psychiatric ward. He got on medicine but still felt like a "deer in the headlights." He had a hard time keeping up with school and then his medicine failed and he was hospitalized again. After the second hospitalization his life turned around. He ended up finishing school with a degree in Economics. He was also able to hold down several jobs. He has tried every atypical antipsychotic medicine and they seem to be working. People can overcome schizophrenia if they choose to and can succeed in their own way and beat the odds. References Barlow, David H. and Durand, V. Mark. Essentials of Abnormal Psychology. Thomson-Wadsworth, 2003. Clozaril (clozapine). www.nami.org. 2/23/2005 Dr. Jim Dupree's class notes for Abnormal Psychology Success Stories from People with Schizophrenia. www.schizophrenia.com. 2/23/2005.

Attention Deficit Hyperactivity Disorder in Children Essay -- ADHD Dis

Introduction:   Ã‚  Ã‚  Ã‚  Ã‚  Most people have heard of the term Attention Deficit Hyperactive (ADHD) disorder. â€Å"Attention Deficit Hyperactivity Disorder (ADHD) is a neurobiological disorder that interferes with an individual’s ability to attend to tasks (inattention), inhibits one’s behavior (impulsivity), and may interfere with a person’s ability to regulate one’s activity level (hyper-activity) in developmentally appropriate ways (Barkley 19)†. The most important job for teachers and parents is to separate fact from fiction, to clarify what we know and don’t know.   Ã‚  Ã‚  Ã‚  Ã‚  Properly diagnosing ADHD, medication choices, and behavioral interventions are the key focal point. Is medication truly worth the side effects? Diagnosing ADHD   Ã‚  Ã‚  Ã‚  Ã‚  As the name implies, ADHD is typically characterized by two distinct sets of symptoms: inattention and hyperactivity / impulsivity. Although these problems usually occur together, one may be present without the other and still qualify for an ADHD diagnosis. Children are diagnosed with ADHD when they have met specific guidelines within these two categories.   Ã‚  Ã‚  Ã‚  Ã‚  A number of parents observe signs of inattentiveness, restlessness, and impulsivity in their child even before their child starts school. The child might lose attention while playing a game or watching TV, or the child might dash about totally unrestrained. Since children mature at different levels and vary in character, nature, and energy levels, it is critical to obtain a specialist’s diagnosis of whether the behavior is suitable for the child's age, the child has ADHD or the child is simply immature or uncommonly high-spirited.   Ã‚  Ã‚  Ã‚  Ã‚  To qualify as having ADHD, the symptoms must significantly affect a child's ability to function at home and at school. A diagnosis is based on the guidelines provided in the â€Å"American Psychiatric Associations Diagnostic and Statistical Manual of Mental Disorders, fourth edition (DSM-IV) published in 1994 (Barkley 133)†. In general, children are diagnosed with ADHD if they show at least six symptoms from each category. Dr. Berkley lists the following symptoms for each category:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Inattention: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Often fails to pay close attention to details or makes careless mistakes in schoolwork or other activities †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Often has trouble sustaining attention during tasks or play †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Often doesn't seem to listen when spoken ... ...counseling the child and the family and facilitating them in the development of new skills, attitudes, and ways of relating to each other. The important step is proper diagnosis of ADHD. It is imperative to know about any medication being prescribed for each individual child. Work Cited Page: American Academy of Physicians â€Å"ADHD: What Parents Should Know.† Family Doctor, 10 April, 2005 Barkley, Russel A. Taking Charge of ADHD: The Complete, Authoritative Guide for Parents. New York: The Gilford Press, 2000. Eli Lilly and Company â€Å"Strattera.† Strattera 10 April, 2005 McNeil Consumer & Specialty Pharmaceuticals, a Division of McNeil-PPC, Inc â€Å"Prescription Medication Overview† Focus on ADHD. 14 April, 2005 Rabnier, David. â€Å"Behavioral Treatment for ADHD: An Overview.† Health. 14 April, 2005 Wilens, Timothy E. Straight Talk about Psychiatric Medications for Kids New York: The Guilford Press, 1999. Wilens T.C. et all. Does stimulant therapy of attention-deficit/hyperactivity disorder beget later substance abuse? A meta-analytic review of the literature. Pediatrics, (2003) 111:1:179-185.

Gary Nash Essay -- essays research papers

In the essay written by Gary Nash, he argues that the reason for the American Revolution was not caused by the defense of constitutional rights and liberties, but that of â€Å"material conditions of life in America† were not very favorable and that social and economic factors should be considered as the driving factor that pushed many colonists to revolt. The popular ideology which can be defined as resonating â€Å"most strongly within the middle and lower strata of society and went far beyond constitutional rights to a discussion of the proper distribution of wealth and power in the social system† had a dynamic role in the decisions of many people to revolt. The masses ideas were not of constitutional rights, but the equal distribution of wealth in the colonies that many felt that the wealth was concentrated in a small percentage of the population in the colonies. The Whig ideology that was long established in English society had a main appeal towards the upper clas s citizens and â€Å"had little to say about changing social and economic conditions in America or the need for change in the future.† The popular ideologies consisted of new ways of changing the distribution of wealth. Nash in his essay continued to give good evidence to prove his point that the American Revolution was not caused by the defense of constitutional rights and liberties, but by improper distribution of wealth. During the pre-American Revolutionary times, the â€Å"top five percent of Boston’s taxpayers controlled 49 ...

Mobile Shoppers

The entire digital marketing world is quickly converging on mobile as a favorite shopping partner. Thanks to the increasing purchases and usage of smartphones, approximately 50% of adults aged 18-64 in the U. S. are mobile shopping. With all of these technologically advanced phones in pockets and purses, the way people shop is changing. Mobile shopping is not one activity – Mobile-shopping behaviors include using one's phone to facilitate any part of the shopping experience — from comparing products, evaluating prices, and selecting where to buy, to sharing product photos, tweeting price details, and actually completing the transaction.The mobile shopping experience can also include activities post-purchase, such as returning or servicing a product. Arc Worldwide conducted a nationwide quantitative survey of 1,800 mobile-phone owners, followed by qualitative research using webcams, Flip video cameras, and shop-alongs as shoppers utilized their phones in the shopping exp erience. Two key findings cast a light on who is mobile shopping and how, and what it means for the future. Lights shall inherit the future -Mobile shoppers fall into two groups.Heavy mobile shoppers comprise about 20% of all mobile shoppers and drive 80% of the activity volume. Light mobile shoppers comprise the rest. Heavies love their phones, using them to share photos, download music, and check the news. They also love any form of shopping, whether it be at home, on a computer, or in the store. It's not surprising that they really enjoy the nexus — indexing 10 times higher than lights in mobile shopping. Heavy mobile shoppers know and use mobile as a specialized tool for shopping.Light mobile shoppers have a much narrower outlook toward mobile with regard to shopping. They see it primarily as an inferior portable computer, and therefore primarily use it in the car and on the go. Sixty-two percent of light mobile shoppers told us it was just easier to go online from a comp uter vs. shopping on their phone. While heavies have driven the growth of mobile shopping thus far, our research indicates that future growth will come from a small group of lights with the greatest potential to become heavies. We call them high potential mobile shoppers.They love their mobile phones and shopping in the way heavies do, but haven't yet converted their shopping activities onto their phones. Smartphone shopping apps are helping consumers buy more online, and they’re getting people better deals on the street. Two new data points from online auctioneer eBay and price comparison app Scanbuy help drive that home, and more importantly, suggest where things are ultimately headed: Deal-hungry users are increasingly going to put pressure on retailers, both online and offline, to change prices in real time to satisfy these more savvy buyers.Ex. EBay said Wednesday that global mobile sales brought in almost $2 billion in 2010, up from $600 million in 2009. In the U. S. , eBay mobile sales grew almost 175 percent, generating nearly $850 million in gross merchandise value in 2010. What this confirms is that consumers are wielding their smartphones as shopping tools, arming themselves with data that’s informing their choices. In some cases, it’s pushing people to buy online. In other cases, they’re searching for better deals nearby.But as users get more access to pricing data wherever they are at all times, it’s going to force retailers to have to react more in real time with their pricing. If users can see there are deals to be found elsewhere, retailers are going to have learn how to respond quickly with counter offers. This is good news for consumers, who can leverage this data more for in-store discounts and bargaining. Flash an online price of a product at a Best Buy employee, and see if the price can be matched or beaten. It’s going to put more pressure on retailers to monitor these pricing schemes and devise qu ick strategies.It’s not enough to just offer check-in coupons and offers; they’re going to have to be aware of the competing offers available to consumers as they hunt for bargains. 1. Extend online brand reputation to mobile with seller ratings – Having a great online reputation is essential to driving online conversions, per Google. With seller ratings on mobile, brands and retailers can extend their online reputation from desktop to mobile devices and leverage the power of the mobile platform to drive conversions on the Web. The seller ratings extension lets mobile searchers to see merchants who are highly recommended by other shoppers.By showcasing relevant and useful rating information for a business, the extension can help differentiate that brand from its competition and guide potential customers to purchase from its site. In recent studies, campaigns with mobile seller ratings saw a 7. 5 percent increase in click through rates when compared to campaigns without this extension. Seller ratings are aggregated from merchant review sites all around the Web and the extension will only show when a merchant’s online store has a rating of four or more stars and at least 30 reviews. . Take customers directly to the desired conversion path with mobile ad site links – Ad site links enable direct navigation to specific pages of a Web site. Since navigating on the mobile Web can still be difficult, site links for mobile can be especially useful in taking customers directly to the desired conversion path on a site, per Google. For example, with site links brands can quickly guide customers to the best selling products on their site or to an online store locator.Mobile users find this format particularly helpful and on average campaigns with mobile site links see a 30 percent increase in click through rates when compared to campaigns without site links. Right now a maximum of two site links can appear on mobile devices with ads displ aying two links across one line or stacked vertically on two lines. One-line site links can show with the click-to-call phone extension and will display one link to the Web site alongside the brand’s phone number. One-line site links can also show with the seller ratings extension and will display the company’s online store rating as well as two links to its Web site.The quality of a brand’s ad will determine which variation of mobile ad site links will show. Two-line site links typically show for higher quality ads. 3. Drive customers in-store with offer ads – Running an in-store promotion? Brands can get the word out and incentivize customers to visit their store by placing a coupon right into their AdWords ads. Mobile ads with offers enable advertisers to include special deals in their mobile search ads, allowing users to store coupons via email or SMS.Ads also display the brand’s phone number or business location on a Google Map for Mobile so t hat customers have everything they need to go to the store, redeem the offer and make a purchase. 4. Click-to-call ads for easier contact – Ensure that customers can easily connect with customer service by including a business phone number in mobile search ads. Since users who make a call are showing interest in a brand’s product or service, they are more likely to make a purchase. With a call costing the same as a click to an ad, this is a very cost-effective ad format for driving quality leads and conversions for a business.

Is it worth dying for one’s Christian principles? Essay

This point can non re tout ensembley be answered with al star a yes or no response, any ane who answers it must be able to beg off why because everyone has their cause informed whim on this question. around state would theorize yes because as all Christians believe, thither is smell after death with god, so there is no reason why we should offer to escape death but the of import reason that most wad would get along up with for dictum no is that nix is as important as your own life and that you should protect it at all cost no matter what is infallible (there is a limit e.g. most mint would not be bequeathing to butcher another person). Martyrdom is a difficult reason, not so much in that If I give way I pass on be a martyr and everyone will praise me Which raft who theorise no might accuse Martyrs of doing, and they would say it is harm to do that, but more in the sense Martyrs were unbidden to die so should I be willing to show my devotion to God by sacrif icing my life for others and to witness the truth.Some believe that when presented with death there argon more important things than ones self to think of, those being justice, mercy, lenience and peace while hatful saying no would counter with something like decease for your beliefs could be seen as suicide because you would just be letting yourself die and tied(p) God does not like batch committing suicide. If you were in a place where Christians were persecuted and you died for your beliefs, you would be an inspiration for hope, so that your sacrifice may overtake to better things for all people. This is a key point, that every sacrifice no matter how big or how littler is important, but people in the alike situation might not be willing to die because even saviour the Son of God didnt motive to die, he prayed to God my Father every last(predicate) things ar possible for you. Take this transfuse of suffering away from me. Yet not what I want, but what you want. So pe ople argue that there is nothing haywire with not being willing to die for ones Christian belief.In my opinion I would have to say that in most cases it is worthy destruction for ones Christian principles e.g. if you were in a place where Christians were being persecuted and people were denouncing their Christian principles, then in tack to show them that you should never give up hope and to inspire them, it would be worth openly showing your Christianity which would certainly lead to death. But in other cases it would be a waste, e.g. if you were involved in a project that involved benefactoring others less(prenominal) fortunate than yourself and you were told that if you were a Christian you would be killed, then I would use one of the arguments throw off forward by someone who might have said yes as reason for saying no which is to put other things before ones self by thinking slightly all the people that need your help so desperately.In theory, there atomic number 18 mo re arguments as to why people should be willing to die for their Christian beliefs, but realistically even people who say yes, would in fact not be prepared to die, although there are some people who would, these are the dependable martyrs.