Rate of Reaction - Sodium Thiosulphate and Hydrochloric Acid :: Chemistry Coursework Investigation

Rate of Reaction - Sodium Thiosulphate and Hydrochloric Acid Aim Investigation, to find out how the rate of reaction between Sodium Thiosulphate and Hydrochloric acid is affected by changing the concentration. Introduction I must produce a piece of coursework investigating the rate of reaction, and the effect different changes have on them. The rate of reaction is the rate of loss of a reactant or the rate of development of a product during a chemical reaction. It is measured by dividing 1 by the time taken for the reaction to take place. There is five factors which affect the rate of a reaction, according to the collision theory of reacting particles: temperature, concentration (of solution), pressure (in gases), surface area (of solid reactants), and catalysts. I have chosen to investigate the effect of concentration on the rate reaction. This is because it is the most practical to investigate. Dealing with temperatures is a difficult task especially when we have to keep constant high temperatures. Secondly the rate equation and the constant k changes when the temperature of the reaction changes. We have no gases and solids involved therefore it is easy to deal with solutions. Similarly the use of a catalyst complicates things, and if used incorrectly could alter the outcome of the experiment. The theory behind this experiment is that 'Increasing the concentration can increase the rate of the reaction by increasing the rate of molecular collisions.' GRAPH I will place the reaction mixture on a paper with a black cross-drawn on it. When the cross is completely obscured, the reaction will have finished. The time taken for this to happen is the measure of the rate of reaction. We must do this several times, and change the concentration of Sodium Thiosulphate. The rate of reaction is a measure of the change, which happens during a reaction in a single unit of time. The things that affect the rate of reaction are as follows:  · Surface area of the reactants  · Concentration of the reactants  · The temperature at which the reaction is carried out  · Use of a catalyst Reaction equation is mentioned above but rate equation could only be decided by doing experiments. So the following procedure can be used to carry out the experiment. Plan Equipment  · 2 Measuring cylinders  · Beaker  · Stopwatch  · Paper with black cross on it  · Sodium Thiosulphate (different concentrations)  · Hydrochloric acid (same concentration each time)  · Water (different concentrations)  · Pipette Prediction I predict that the greater the concentration of Sodium Thiosulphate

Saving Black Mesa :: Argumentative Persuasive Papers

Saving Black Mesa Works Cited Missing To the northeast part of Arizona lay a conflict between two indigenous groups from the surrounding area and the world’s largest coal company formerly known as Peabody Coal (now Peabody Energy). The Hopi and Navajo reservations surround a region known as Black Mesa. Black Mesa is located on both the Navajo and Hopi Reservations which is a target source for underground water called the N-aquifer. The N-aquifer contains a great amount of pristine Ice Age water. As time drew on, many indigenous people were alarmed that the water was carelessly being depleted from their land. Mining on Black Mesa should be stopped because the inhabitants are affected by Peabody, livestock in the area must depend on the local springs, groundwater is being depleted at an average of 3.3 million gallons per day, and the water is being contaminated (SBMW Online par 1). In the beginning, the Black Mesa region expanded from the Hopi Reservation in to Navajo borders. On the borderline between the Navajo and Hopi two were at constant disagreements over the claim of territory. Based on three Arizonan judges, the land was to be proclaimed as â€Å"Joint Use Area† which lasted 15 years from 1962 to 1977, between the two tribes. Still not content the two groups had bitter political feelings towards one another. In 1977 the land was divided by giving the Hopi tribe 900,000 acres, accounting for most of the land. Both tribes shared the mineral deposits and as little land as the Navajo tribe had acquired from the settlement, Hopi land in all is an island reservation surrounded by the Navajo Nation. Although having the Hopi at a major disadvantage, many of the Navajo people that lived all their lives in the present Hopi reservation had moved out (LUHNACP Online par 8). Although many people would insist that the Navajo and Hopi people had agreed to let Peabody mine their land, the problem is a little more complicated than what seems obvious. In 1966 a lawyer for the Hopi tribe by the name of John Boyden convinced several members of the Navajo tribe to start a council.

Stewardship versus economic decision making in financial reporting

The chief aim of fiscal describing harmonizing to the IASB ‘s Preparation and Presentation of Financial Statements model is that of supplying equal information in order to enable stockholders conduct economic determination devising. This brought the argument of whether such nonsubjective neglected the importance of the stewardship appraisal by the portion of stockholders. In the past decennary the IASB and the US FASB have been working on a joint undertaking to develop a conceptual model for fiscal coverage. Such conceptual model has the purpose of supplying a base for developing harmonised, future accounting criterions. In 2008, the boards issued an exposure bill of exchange of chapter one and chapter two of the conceptual model with chapter one undertaking the aims of fiscal coverage. In the exposure bill of exchange that has been recently issued by the two boards, it was identified that the aim of fiscal coverage should be that of catering for all the determinations that capital suppliers make, including both resource allotment determinations and determinations made to protect and heighten their investings. Furthermore on the implicit in exposure bill of exchange there is stated that information about the stewardship of an entity ‘s economic resources should be considered as decision-useful information. Hence in this exposure bill of exchange it is clear that the two boards shifted from concentrating entirely on economic determination devising, to general determination devising, with stewardship being included in such broader definition. Although this move to concentrate on determination utility instead than specifically on economic determination devising was a agency to subsume stewardship in the aim of fiscal coverage, writers such as Andrew Lennard still argue that stewardship and determination utility should be recognised as separate aims. â€Å" aˆÂ ¦stewardship contributes an of import dimension to fiscal coverage, which should be reflected by specific recognition in the aims of fiscal coverage. †[ 1 ] The bulk of the writers who recognise stewardship as a cardinal aim in fiscal coverage, claim that fiscal statements should be prepared on the footing of historical costs. This ensures in supplying a clear, factual history of the minutess that occurred during the twelvemonth, over which direction had control. Therefore describing on historical cost can help stockholders carry through their stewardship appraisal needs better. On the other manus, to provide for determination utility, particularly in footings of economic determination devising, fiscal coverage would concentrate more on the prediction of future hard currency flows. Such nonsubjective would be better addressed with ratings based on market values, since they better reflect the timing and certainty of future hard currency flows. This is taking to the outgrowth of rating techniques based on current values, such as just value. The acceptance of just value accounting is possibly one of the most controversial issues presently being faced by the accounting universe. Both the IASB and the FASB have been working on this issue for the last twosome old ages. Traditionally, fiscal coverage has been entirely based on historical costs. The usage of current values, such as just value describing emerged comparatively late, and was applied to merely few selected countries. One of the countries where just value had a major influence is in the measuring of fiscal instrument. Using market values to value Financial Instruments is deemed to be dependable ( since markets in these points are good developed ) and relevant ( because the values of fiscal instruments can see big fluctuations, therefore historical costs depicts a really hapless image of current values ) . However, in the nearby hereafter, just value measuring is likely to be extended to other assets, particularly in the visible radiation of the fact of the IASB â €˜s and FASB ‘s sensed penchant for just value measuring even where the market is non good developed. â€Å" The IASB believes that just value measuring under IFRS and GAAP is already consistent. Besides, the IASB and the FASB will go on to work together to guarantee that using just value in an inactive market is accounted for systematically †[ 2 ]. Stockholders are divided into two chief classs, private persons and institutional investors. Although fiscal coverage is designed to provide for the demands of capital suppliers, due to the deficiency of cognition normally found within private single stockholders, concerns may originate on what such private single stockholders identify as utile, for their determination devising.Need for the survey:The thesis ‘s aim is to place the current demands of private stockholders and what they identify as valuable information. The thesis shall so analyze to what extent the focal point on determination utility and the prediction of future hard currency flows through just value accounting shall help private stockholders in fulfilling their demands.Research Methodology:The thesis will be of a qualitative nature. The purpose of such thesis is to accomplish a deep apprehension of what local private stockholders value as relevant information, and to analyze whether the emerging construct of ju st value accounting will be supplying such users more relevant accounting information. The purpose of the survey is non to generalize findings but to obtain rich description on the implicit in subject. The method being taken into consideration to garner the qualitative information is the puting up of focal point groups with stockholders. Such group treatments provide direct grounds about similarities and differences in participant ‘s sentiments. Participants are non required to reply for every inquiry enabling them to construct on one another ‘s response. Furthermore by moving as a moderator I can guarantee that the treatment is ever kept on path. Finally, focal point groups can be considered as a more plausible solution when compared to open ended interviews with stockholders. The response rate of stockholders to a focal point group is likely to be greater when compared to a personal 1 on one interview, since the latter is perceived as more intrusive. The chief restriction of utilizing focal point groups is possibly the hazard that people influence each other ‘s response. As a consequence the response of participants can be different than the response that would hold been generated from a private 1 on one interview. Stockholders from two local, listed companies are traveling to be considered as the population sample. These companies are Bank of Valletta and HSBC. The pick fell on these companies because due to the recent alterations to IAS 39 and IFRS 7, just value measuring had a considerable impact on the banking sector. Thereby, due to such fact stockholders can be even more concerned and affected with the underlying capable. Two focal point groups are planned to be set, one with BOV stockholders and one with HSBC stockholders, with groups runing from six to twelve members. Shareholder ‘s list can be obtained from the Malta Financial Services Authority. The sampled population will except abroad stockholders, trusts and investing companies, therefore concentrating entirely on local private stockholders.Chapters Overview:Introduction: foremost the stewardship versus economic determination doing argument will be tackled, and its effects on rating on fiscal coverage will be analysed. The th esis shall so concentrate on the outgrowth of just value as a measuring tool and its prospective use. Furthermore just value will be compared and contrasted with cost based rating. The debut will besides include an scrutiny of how each rating method caters for the single private stockholders ‘ demands. Literature Reappraisal: literature reappraisal can be focused on two facets being the argument of just value measuring versus cost based measuring, and the argument of whether private stockholders use accounting information largely for economic determination devising, or to measure stewardship. Research Methodology: in this subdivision I shall depict how the consequences were achieved, explicating how the information was collected and analyzed. This subdivision shall incorporate the failings and restrictions of the research methods and methodological analysis used. In the methodological analysis I shall besides include any jobs that I anticipated and explicate any stairss taken to forestall them from happening. Findingss: this portion of thesis will incorporate the information generated from the focal point groups. Consequences will be presented, interpreted and discussed in this subdivision. Decision: this portion will supply reasoning penetrations on the research, and recommendations of other research inquiries that can be tackled to better the research on the country. The chief inquiries to be answered in this subdivision are: what has been learnt from the consequences? How can this cognition be used? What are the defects of the research?Bibliography:Accounting Standards Board. ( 2007 ) . STEWARDSHIP/ACCOUNTABILITY AS AN OBJECTIVE OF FINANCIAL REPORTING A remark on the IASB/FASB Conceptual Framework Project. United kingdom: Accounting Standards Board. Alan Bryman, E. B. ( 2007 ) . Business Research Methods 2 edition. United kingdom: Oxford University Press. Doron Nissim, S. P. ( 2007 ) . ON THE APPLICATION OF FAIR VALUE ACCOUNTING. Columbia Univesity. Lennard, A. ( 2008 ) . Stewardship and the aims of fiscal statements: a remark on IASB ‘s Preliminary Positions on an improved Conceptual Framework for Financial Reporting. United kingdom: Accounting Standards Board. RONEN, J. ( 2008 ) . To Fair Value or Not to Fair Value: A Broader Perspective. Accounting Foundation, Sydney. Schmidt, S. ( 2004 ) . Fair Value Accounting. United states: Governors of Federal Reserve System. Whittington, G. ( 2008 ) . Fair Value and the IASB/FASB Conceptual Framework Project: An Alternate View. Cambridge: University of Cambridge.

“Monsters” by Anna Quindlen Essay

Summary: â€Å"Monsters† by Anna Quindlen conveys through the extended metaphor, the simplistic nature of life; beginning with the intricate imagination during childhood which transcends into an individual coming to terms with reality as adulthood is embarked upon. The short story exemplifies the innocence of children who comprise of obsolete and unripe knowledge, demanding answers from their parents to fill the gaps in their thoughts and outlook. However the author portrays the dramatic imagination of a child accentuating the naivety of young, a symbol of childhood, which is further developed on processes of self-realization. The author entails this ideology by illustrating to the audience how she denies the fact that there are no ‘monsters under her child’s bed’, and continues to explore through the text the different metaphorical representations of â€Å"monsters† in our lives, which vary from major aspects such as creditors chasing an individual for money, or even something as petty as the failure of teenage love. The over-arching notion is that some things need to be learnt on ones’ independence as the individual embarks on processes of self-realization, shaping their beliefs and attitudes. Writing Prompt: Write an essay of 500-700 words in which you describe something you had to learn on your own, because it couldn’t or shouldn’t have been taught to you by someone else. Explain why the situation had to occur that way and its significance in defining something about yourself. Though one can say that your personal and societal context can influence the person you become, there is always a phase in life, in which an individual embarks on processes of inner progression, enabling one to understand the true being they have become despite their surroundings. In this stance, religion in my personal context was a major component in life, as my parents had enforced it upon me at a young age, expecting me to adhere to the religion of their choice, Jainism. However, after my family had migrated from India to a foreign society, which comprised of beliefs that were predominantly embedded with Christian roots, there was complexities in the  ways I tried maneuvering my religious beliefs to suit those of the Christian society. At first, it was an act of assimilation as I was embarrassed of Jainism and wanted to be like every other child in school, further encouraging me to neglect those religious values imposed by my parents, as I adopted the ways of the new religion a t my interest. I did not want to be a Jain, but only a pure Christian. It was one night, which changed my life, and my outlook on religion. It was the time of â€Å"Diwali† a Jain festival, where all my family and friends had gathered to celebrate the auspicious event. However, I refused to join with my ignorant and disrespectful attitude due to my belief of being a Christian. The ongoing celebrations, the youthful atmosphere, the joyful laughter, the harmonious chanting and the colorful sights had enticed my attention towards the Jain proceedings. I began to wonder, am I obliged to Christianity or am I obliged to Jainism? That very same night after undertaking processes of critical thinking and self-realization, I realized I was never obliged to any religion, I am allowed to be a Jain and still enjoy Christian rituals, or I am allowed to be a Christian and enjoy Jain festivals. The very simplistic nature of religion is that, no one forces you to be part of a certain religion; you can follow what you like at any point of your life. This opened my eyes, as religion, which had been a major component of life, suddenly was replaced with the notion of spirituality, which enabled me to connect with beings with similar interests around the sphere, without the need of following a religion. Indeed religion can be something that influences you based on your surroundings, however spirituality is a feeling and connection you develop with an object or a person who you may believe to be superior and satisfies your spiritual needs. It is a connection, which cannot be taught or influenced by anyone, because it is the bond you create with the inner centre of your mind and soul. Moreover, spirituality is not necessarily an object, it cannot be seen or touched, it is felt and embraced upon, and cannot be taught as it varies from person to person. It is embedded within a process of self-development, and spirituality seen by one person, but may not be seen by another. The situation had to occur this way due to the need of embarking on inner journeys in which would shape my identity and enable me to understand who I really was. The false assumptions I had about religion were cleared through this act and it opened up new pathways for me to continue my exploration in findings different beliefs, morals and culture that interests me. In relation to this, I as a person have changed from this experience, as I value every religion, respect every belief and enjoy the richness offered through the diversity of cultures evident in our world. Today, I am neither a Christian nor a Jain, but someone who follows the spiritualistic art of meditation, as this art form enables me to connect with superior beings beyond earth and my control. This process of self-realization has changed me into a compassionate and culturally tolerant person.

Crucial Scene in Macbeth: The Dagger Soliloquy Essay

So far, the play has hurdled through seven scenes of mounting tension and now  tithers on the threshold of regicide. At this point, Shakespeare freezes the action. In the tension of silence, both character and play develop on new levels. For Macbeth, this soliloquy, in A.C. Bradley’s words: â€Å"is where the powerful workings of his imagination rises to a new level of visible intensity as his conscience manifests itself as an air-drawn dagger.† This is the first glimpse of a vigorous imagination from which stems the guilt-inspired hallucinations that will torment him. Bradley concludes that â€Å"his imagination is a substitute for conscience†, but this isn’t all. This soliloquy expresses macbeth’s most profound fears and hopes, and the dagger symbolises the fulfilment of his black desires. It conveys his internal struggle to divest himself of fear and scruples to become wholly committed to murder. His attempt to grab the dagger indicates his desperation to accomplish the deed before any regrets. Yet the past tense in â€Å"the way I was going† suggests that realisation of his desires has blunted blind courage. Macbeth’s difficulty in overcoming his conscience demonstrates that murder goes against his person, and he has to fight his own nature to carry it out. This soliloquy halts the action for us to absorb this crucial element in his characterisation. His struggle also alerts us to his suffering and heroism. The â€Å"heat-oppressed brain† and his confusion as his eyes and touch contradict each other emphasises his tortured, conflicting mind. Macbeth seeks the reassurance of reality, drawing his own dagger in fear and frustration of confusion. He ultimately rejects the illusion, attributing it to the ‘bloody business’. S.T. Coleridge suggests that macbeth â€Å"mistranslates the recoiling of conscience into selfish reasonings due to his cowardice.† From then on, there’s a grim acceptance of the deed and Macbeth bids the earth to â€Å"hear not his steps†. According to Samuel Johnson, â€Å"that Macbeth wishes to escape the eye of providence is the utmost  extravagance of determined wickedness†, yet Bradley interprets Macbeth’s aligning himself with evil as â€Å"frightfully courageous†. From such varied analysis emerge a humanly complex man driven by his internal turmoil to the point where survival requires that courage straddle fear. On the play’s level, this scene guarantees Duncan’s death. The dagger is a symbol of Macbeth’s resolution, turning its handle toward his hand, spurring him to ‘clutch’ it. The personification of ‘withered Murder† gives the deed a concrete tangibility. And Macbeth’s final words â€Å"whiles I threat, he lives† show his cold determination. In confirming Ducan’s death, it marks a turning point in the play, as Macbeth fulfils the witches’ prophecy. Another turning point is in Macbeth. He lets the dagger marshal him toward the deed, pursuing the illusory rewards offered by evil. In David Elloway’s words: â€Å"He’s entered a world of deceptive dreams and moves through it with the mindlessness of a sleepwalker.† Macbeth expresses his fear of the ‘sure and firm-set earth’, which is a symbol of reality. This shows his tendency to take meaning at face-value, justifying his blind confidence in the witches later. The soliloquy’s dark imagery enforces the magnitude of Macbeth’s crime, and foreshadows its consequences. Blood appears both on the blade and handle of the dagger, insinuating that he cannot emerge cleanly from the deed. Associates of night and evil are evoked to set the scene for murder. The apparent death of nature during night connotes the unnaturalness of the deed. Coleridge believes that â€Å"the dimensions of murder are expressed in the portrayal of its movement.† Murder moves in three ways: stealthily, as that of a trained assassin. Then, with Tarquin’s ravish, equating it with rape. And, like that of a ghost’s, a mindless wraith â€Å"alarumed† to fulfil his sole purpose. By portraying the diverse facets of murder, Shakespeare demonstrates its profound unnaturalness, and the magnitude of its consequences. Also, this crucial scene reinforces the themes and motifs of the play, extending upon their importance. Primarily, it illuminates the conflict between appearance and reality. Despite the apparent solidity of the dagger, Macbeth cannot grasp it. This dramatises the deceptive nature of appearance. The latent meanings of many lines epitomise the idea that the full truth is hidden by face value. The phrase: â€Å"dagger of the mind† doesn’t merely mean an imaginary weapon, but also the bane of the mind – a rancour in his peace. Only both meanings together can convey Macbeth’s turmoil and the depth of his thoughts. The image of blood in ‘gouts’, the darkness of night, and the non-restriction of action to merely human agencies are potent elements of this soliloquy. These are what create the ominous ambience of the play. According to Bradley, â€Å"macbeth gives the impression of a black night broken by flashes of light and colour.† Here, the glimmering dagger and the potent colour of blood create this effect. Such vivid and violent imagery are what characterises Macbeth. Shakespeare’s pre-eminence as a dramatist is due to his capacity to create vivid images that embody powerful human emotions. This soliloquy brims with such imagery and symbolism, and is imperative in promoting Macbeth, the simplest of Shakespearean tragedies, to be the most broad and massive in effect.

Freudian Analysis of Melancholia Essay

The film Melancholia by Lars von Trier gradually develops into the character’s depression through their actions and choices that can relate directly to Lars von Trier’s own depression and unfortunate childhood circumstances. The main protagonist of the movie, Justine, is depressed and this affects everyone around her. Lars von Trier, the writer and director, is depressed was depressed when creating this film and this depression is reflected in Melancholia. Freudian theories relate to Melancholia through Justine’s life as well as her love life. She is constantly unsatisfied and immediately has an extramarital sexual encounter when she is vulnerable. Freudian theories are demonstrated through the depression from the characters in the movie to the writer. Some of Freudian theories that will be discussed are looking at how some of the character experiences are similar to Lars von Triers past and the Oedipus complex. Lars von Trier’s past greatly influenced how and what he wrote for Melancholia. Freud said that â€Å"the notion that human beings are motivated, even driven, by desires, fears, needs, and conflicts of which they are unaware† (Tyson, 14-15) indicates Lars von Trier is motivated by his past experiences. The viewer learns quickly that Justine has an unhappiness that constantly affects her daily routine, and she pretends to be someone else when she’s around others. Depression is a common mental disorder that presents with depressed mood, loss of interest or pleasure, feelings of guilt or low self-worth, disturbed sleep or appetite, low energy, and poor concentration. These problems can become chronic or recurrent and lead to substantial impairments in one’s ability to take care of their everyday responsibilities. Justine shows signs of depression throughout the film for example, when refusing to take a bath or go riding which she usually she enjoys doing. People with depression tend to be exhausted on a regular basis similar to when Justine left her own wedding party to have a nap. Lars von Trier may have experienced the same symptoms of depression in his personal experiences, as well his childhood might have influenced why he became epressed in his later life which could have possibly enhanced his work for Melancholia. Although Lars was diagnosed with depression in 2007, he had a difficult childhood. He did not know who his biological father was until his mother told him on her death bed. Freud believed that â€Å"our unconscious was influenced by childhood events†. Lars von Trier stated during an interview that â€Å"I come from a family of communist nudists. I was allowed to do or not to do what I like. My parents were not interested in whether I went to school or get drunk on white wine. After a childhood like that, you search for restrictions in your own life. † Lars’ childhood relates greatly to the character of Justine. Justine’s parents did not seem to care for her. During Justine’s wedding, her parent’s self-absorption is reflected in their speeches about their marriage problems. As well, her parents did not care or take time for her when Justine specifically asked a few times to talk privately to her father and he could not find the time. In the bedroom, Justine was upset and asked her mother for help but her mother was no help at all. Her mom did not seem to care and her father left the wedding leaving only a note saying that he was leaving with another woman and to â€Å"forgive an old fool†. Lars’ and Justine’s parents have similar responses to their children of not caring. Claire was distraught and acted out of character, she could no longer organize her thoughts and be as calm around Justine as she was before, alike to Lars’ thoughts he quoted â€Å"Everything is going to Hell, but we should smile all the way. † (Lars personal quotes on IMDB) Once Justine realized Melancholia was going to hit the earth she became collected and composed. At the end of the movie Justine, Claire and Leo site together, close their eyes and hold hands as Justine had instructed. This is one of the only scenes where Justine actually genuinely smiles. She appears to be at peace and content even though she knows that the end of the world is approaching. This scene relates to Lars’ quote. Even though Justine knows everything is going to Hell, she is smiling even at the end. Lars’ mentions the restrictions he puts on his life like Justine not allowing herself to have a happy marriage and accept her husband’s love and happiness. Justine becomes very depressed during her wedding and cheats on her newly wedded husband. She will not have a real relationship with her husband but moments later will have a quick sexual encounter with a complete stranger. This relates to Freud’s beliefs in the Oedipus complex, a girl’s desire for her father and anger and jealousy towards her mother. Justine’s father flirts openly with other women in front of his wife and children at the wedding. Justine has a sexual encounter with a stranger trying to mimic a relationship alike to her fathers. This may have influenced Justine’s decision to behave dishonestly with her husband even though her husband loved her very much. Justine’s mother makes a speech during the wedding dinner and expresses her animosity against marriage, while Justine and her sister Claire look at their mother with anger and embarrassment. Justine and Claire disrespect their mother by getting married, knowing to expect her disapproving comments, yet criticize her for it. â€Å"The result is a murderous rage against the Mother†¦ and a desire to possess the Father† (1016) Melancholia is about the world ending and in Justine’s small world she is depressed, Citing Freudians Oedipus Complex one can parallel Lars’ state of depression which is shown throughout the movie. The character’s actions mirror Lars von Trier’s beliefs and experiences through his life and through his depression, which is a huge factor in Melancholia. As well the relationships Justine has reflects the Oedipus Complex through her behaviour and decisions. Therefore Freudian theories relate directly to Melancholia.

Pearson Custom Business Resources Essay

Carrefour is global brand whose market edge is ideal. The supermarket chain is revered across the world. It is keeping this in mind that such a brand should always seek to have and maintain this success; key aspect would be to ensure that all their potential customers are reached wherever they are in the globe. One of the ways to ensure this is achieved would be the indulgence of information systems or information technology. Carrefour prides itself in provision of quality products at convenient prices. (Caneja, n.p.)Company overview Carrefour is known to be among the leading supermarket chains in the globe. The supermarket chain is believed to have emanated from France. They have about eleven thousand outlets across the globe; these outlets serve about two billion customers worldwide. This business operates under a number of banners; there are supermarkets, hypermarkets as well as some stores that operate as cash and carry outlets. (Caneja, n.p.) Products offered by Carrefour Company and its target market Carrefour is a business that thrives mostly on the sale of consumer products. The items are the common ones used from day to day within households. Products by this outlet are set at prices that are within the range of the common citizen. At times they also offer their goods at good discounted rates which is a welcome relief to many. Carrefour targets the emerging markets that are found within Asia as well as the Latin American region. (Caneja, n.p.)The two regions offer a prudent growth and untapped area where the large populations favor the retail business set up. Asia offers an exposure to about almost one and a half billion people cumulatively while Latin America offers almost half a billion. Such untapped areas are worth the consideration for expansion; but for now they seem to be working on consolidating their existing market share before venturing out to these areas. (Caneja, n.p.) Marketing plan Carrefour is working on improving their information systems and the corresponding infrastructure. Employees especially those who are coming into contact with the customers directly seem to be the probable individuals to kick off the exercise. Improving and polishing up customer relations is another aspect that has to be worked on. Systems would have to be set out that favor the real-time and constant communication between employees and management when it comes to service delivery to customers. (Salmons, p.125)Technology is also employed when it comes to the monitoring of operations that go around the firm. For effective service delivery; their systems around the globe would have to be re-evaluated with the sole purpose of phasing out redundant ones to be replaced by functional technology. Example of Bluetooth beacons which may be set up on shopping carts is one way; this would help them in making out shopping tendencies of customers. (Swedberg, p.17)The data collected would be of use when creating future business strategies. Milestones achieved by Carrefour In 2014 Carrefour did manage post revenue collections of about one and two billion dollars; with net profit of about two billion dollars. The total asset base rose to about sixty one billion dollars. However revenues decreased by about five percent but profitability rose by close to six percent. Around the same period the retail chain had about ten thousand two hundred stores globally. This number cuts across various types of stores; about four types. (Fortune, n.p.)The financial plan Carrefour would have to post about fifteen billion dollars in sales monthly; in order to post about one hundred and eighty billion dollars as overall collection. Such revenue collection would translate into about a net profit margin of about two and half billion dollars; this would eventually be a step past the grey area they were in 2014. (Salmons, 127)For this to be achieved ICT usage and diversification within the firm would have to be enhanced. Customer relations management and well calculated expansion regime is crucial. Personnel would have to be trained and drilled in line with the future aspiration of the company. (Salmons, p.137) References BIBLIOGRAPHY Caneja, Ana-Diaz. Pearson Custom Business Resources. London: Pearson Plc , 2011. Salmons, Janet. â€Å"Global e-business and collaboration.† Salmons, Janet. Handbook of Research on Electronic Collaboration and Organizational Synergy. Hershey, Pennsylvania : IGI Global , 2012. 122-142. Swedberg, Claire. â€Å"Carrefour To Use Bluetooth Beacons to Track Carts, Baskets .† RFID Journal (2014): 17-18. Fortune,. ‘Global 500’. N.p., 2015. Web. 27 Jan. 2015. Source document